BRAND YOUR FACEBOOK PAGE LIKE A BOSS. MAKE IT CONSISTENT, COHESIVE, AND CREDIBLE. IN-CREDIBLE.
I try to have a consistent theme from my blog to my social media pages and posts (see my Facebook business page). Your branding needs to be recognisable throughout your website, social media, packaging, logo, business cards, etc. If you're starting out with your business and don't know how to go about visual branding, here are some tips!
Once you know your brand colours, voice, fonts, etc you can apply them to your Facebook page in the form of a cover image/header, profile photo, social media posts, and your app tabs. Anything that can be branded should be branded!
1.) Creating app tab Icons for your Facebook business page
The app tabs on the left of your page (mine are purple in above pic) can be customised. You can either create an image of 111 x 74 pixel dimensions in graphics software (in which case scroll through my Canva guide and read from the Facebook page bit), or if you haven't tried using Canva yet, it's a bit of a game-changer for those that aren't a Photoshop whizz! Sign up to Canva, and follow my quick guide:
When you see the above screen, select "more" on the right hand side.
I figured out that the Gift Certificate template has the same ratio as the Facebook app tabs. Select Gift Certificate (middle row, far right.)
Pick a background using the background tab, or upload your own image via the upload tab. Bear in mind that Facebook app tabs are small, so keep it simple.
You can pick shapes, colours, text etc and add to your design. There are lots of free elements to choose from, or pay $1 each for the *premium* ones. When you've finished, click "download" and save to your device.
In graphics software e.g. Photoshop, resize your image to 111 x 74 pixels.
2.) customising the app tab Icons on your Facebook page
On your Facebook page, go to "settings", then "apps".
Choose the app you'd like to change from the list of apps you use. Click "edit settings".
When this dialogue box appears, rename the tab e.g. Follow My Pinterest, and save. Where it says "custom tab image", click "change".
Hover over the image and click where it says "edit". Choose your image file, and voila! Have a look at your page to make sure it looks *amazeberries, and then upload matching images for consistency.