branding your business

Pimp Your Facebook Page Like A Pro!


Learn how to customise your Facebook page tabs

I try to have a consistent theme from my blog to my social media pages and posts (see my Facebook business page). Your branding needs to be recognisable throughout your website, social media, packaging, logo, business cards, etc. If you're starting out with your business and don't know how to go about visual branding, here are some tips!

Once you know your brand colours, voice, fonts, etc you can apply them to your Facebook page in the form of a cover image/header, profile photo, social media posts, and your app tabs. Anything that can be branded should be branded!

Small Business Branding Tips For Facebook

1.) Creating app tab Icons for your Facebook business page

The app tabs on the left of your page (mine are purple in above pic) can be customised. You can either create an image of 111 x 74 pixel dimensions in graphics software (in which case scroll through my Canva guide and read from the Facebook page bit), or if you haven't tried using Canva yet, it's a bit of a game-changer for those that aren't a Photoshop whizz! Sign up to Canva, and follow my quick guide:

When you see this page, select "more" on the right hand side.

When you see the above screen, select "more" on the right hand side.

I figured out that the Gift Certificate template has the same ratio as the Facebook App Tabs. Select Gift Certificate (middle row, far right.)

I figured out that the Gift Certificate template has the same ratio as the Facebook app tabs. Select Gift Certificate (middle row, far right.)

Pick a background using the background tab, or upload your own image via the upload tab. Bear in mind that Facebook app tabs are small, so keep it simple.

Using Canva To Customise Facebook App Tabs

You can pick shapes, colours, text etc and add to your design. There are lots of free elements to choose from, or pay $1 each for the *premium* ones. When you've finished, click "download" and save to your device.

In graphics software e.g. Photoshop, resize your image to 111 x 74 pixels.

2.) customising the app tab Icons on your Facebook page

On your Facebook page, go to "settings", then "apps".

Branding Your Facebook Page
Branding Custom Tabs On Facebook Page

Choose the app you'd like to change from the list of apps you use. Click "edit settings".

Custom App Tabs On Facebook Page

When this dialogue box appears, rename the tab e.g. Follow My Pinterest, and save. Where it says "custom tab image", click "change".

Changing Facebook Tabs

Hover over the image and click where it says "edit". Choose your image file, and voila! Have a look at your page to make sure it looks *amazeberries, and then upload matching images for consistency.

Designing Facebook Page Tabs

Further Reading

*even better than amazing OR amazeballs.

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Defining Your Brand's Visual Identity Using Colour

Your brand colours count towards a cohesive visual identity

Brands in-the-know will create their own set of brand guidelines. This usually includes tone of voice (think social media, advertising, etc), and visual style when utilising typefaces, images and colour palettes. It's all about having a recognisable, cohesive brand. See some examples here. This post is about one element of your brand's visual identity: defining your brand colours.

Experts talk about the psychology of colour, how it will make your customer feel, how you must research colours and they must resonate with your audience etc, but I prefer a more organic approach - if you are selling to people like you, pick colours you like!

There are plenty of websites offering colour palette pickers, and I like using Color Palette FX. Upload an image and it will display the colours from it. This works well if you have a photo that defines your brand e.g. has many different bright colours or has muted pastel hues, etc.

branding your small business using colour palette

Click on each colour you like to find the hex code (the number/code used in computer applications to represent colours). Make a note of the hex codes as you can then use the exact same colours for all your branding elements.

hex colours for online branding

See how nicely some of these colours go together? I warn you, it's pretty addictive! So here, Mountbatten Pink has the hex number: #997788. Pick a few colours that work well together, and then set about creating your images & web presence with them.

If you already have a website, upload a screenshot instead of an image to Color Palette FX.

In many cases when creating images online, you'll have the opportunity to enter your hex codes where there is a colour picker. Here is one of the places you can find the hex code in Photoshop:

Appoint specific colours to particular elements e.g. pale purple for text headings, dark purple for borders, mid blue for links, etc.

Further reading:

If you already have your branding fine-tuned, please do share how you came about picking your colours in the comments below.

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