digibloom blog

Etsy Christmas/Holiday Gift Guide 2018 - A DIY Christmas

Gingerbread House Kit    by Pinkcocoashop

Gingerbread House Kit by Pinkcocoashop

Spending time with family and friends makes the holiday season so special. This year I’ve selected Etsy items from UK sellers that you can create yourself and get the family involved with!

These DIY kits make unique gifts too (the gift of creativity!) and you’ll find projects to choose from for all ages, skill levels, and tastes.

Click through the images to see the listings on Etsy.

There is another great way to give the gift of creativity and a new skill! A voucher for one of the fantastic courses or workshops offered on Etsy.

To see my 2017 Nordic Etsy Christmas gift guide inspired by my Finnish family traditions, lookie here!

Wishing you all a happy, healthy, creative Christmas!

A wee note: while my post does contain affiliate links, this does not affect which items I choose. It simply means if you purchase something via one of my links I receive a small commission to top up my tea jar!

7 Days Of Christmas Giveaway - Day 7: Win a handmade jewellery set by Red Panda Jewellery!

WELCOME TO THE SEVENTH & FINAL DAY OF DIGIBLOOM'S 7 DAYS OF CHRISTMAS GIVEAWAY!

This giveaway is now closed. Congratulations to the lucky winner Jodie H!

Win a handmade jewellery set by Red Panda Jewellery!

DAY 7: ENTER FOR THE CHANCE TO WIN A HANDMADE JEWELLERY SET FROM DESIGNER NORI AT RED PANDA JEWELLERY! 

Win a handmade jewellery set by Red Panda Jewellery for yourself or as a gift to your nearest and dearest! The prize, pictured below, includes: 

  • 1 beautiful copper clover necklace,
  • 1 deep red enamel ring, and
  • 4 pairs of enamel stud earrings! 

These come presented in a recycled gift box. This prize is bound to add charm to any Christmas outfit!

Win a jewellery set by Red Panda Jewellery including 4 pairs of enamel earrings, a copper clover necklace, and a red enamel ring!

See how Nori makes her jewellery from scratch in this short and sweet video!

This giveaway is open to UK entries only.
To be in with a chance of winning, please enter using the widget below:

Digibloom Christmas giveaway

Visit Nori's online shop to shop small this Christmas and support an independent designer!

Want to enter more Digibloom giveaways? Find the other Christmas giveaway participants/prizes on this page!

Terms and conditions
Promotion description. Win Red Panda Jewellery’s handmade jewellery set! Starts 12 am (UK) on December 7th 2016 and ends 12pm (UK) on December 14th 2016. No purchase necessary. Odds of winning will depend on the total number of eligible entries received. Void where prohibited or restricted by law. 

Eligibility. The giveaway is open to individuals who are 18 years of age or older, and residents of the United Kingdom. All Entries by Entrants under 18 years of age must be submitted by a parent or legal guardian on behalf of such Entrants. 

Winner selection. The winner will be announced by December 15th 2016 and contacted via email. The prize will be posted from the UK within 7 business days. Please allow for delays due to seasonal post. Official prizes. One (1) prize is available to be won (the “Prize”). The Prize consists of: 1 copper clover necklace, 1 deep red enamel ring, and 4 pairs of enamel stud earrings - presented in a recycled gift box. 

Winner’s list. The “Winner” of the Sweepstake will be determined via a random drawing.

Tips to optimise your Etsy shop and SEO for the Christmas holiday season - guide to selling on Etsy

Etsy tips for the Christmas holiday season by Digibloom

Is your Etsy shop prepared for the Christmas holiday rush? Be sure to optimise your shop and listings for maximum impact! Here are some tips from Heidi the helpful Christmas Elf (that's me!) to ensure you have a very merry ker-ching-ing Christmas!

REFRESH & RETHINK YOUR SHOP

AUTUMN WEEDING

  • Go through your listings with a fine-tooth comb and weed out irrelevant titles, tags, and don't forget the bits about summer or Mother's Day in your descriptions. Imagine shoppers reading about that on a cold November evening! For your shop to appear fresh and current, it needs to be well maintained (like a bricks and mortar shop!)

PICTURE THIS

  • Is a fresh photoshoot needed? Either work on your own photographs or consider hiring a professional. The latter can be fantastic value, especially if you sell the same items again and again. I recommend Diana Stainton Photography: you can post items to her to be photographed, and she has already worked with many a maker, along with professionally photographing Etsy events.
  • Depending on the type of products you make, mock-up designs like these can look amazing, without even having to pick up a camera! You can digitally add an image into a frame in an already-styled professional photograph.
Christmas styled clipboard mock up by  White Hart Design Co

Christmas styled clipboard mock up by White Hart Design Co

  • Branding can make or break your shop aesthetic. Have you uploaded a cover image? Check that it's not pixellated, stretched, or blurry, and looks professional. It needs to be consistent with your branding across all social media platforms, business cards, etc. If it doesn't look great, it's better to have none at all. The same goes for your About section. Canva have a free template to help you create your Etsy cover photo - drag and drop images and text into the template, simples!

TOP SECRET ETSY SEO TIPS (shhh!)

  • Editors' Picks are your friend. Not solely beneficial for Etsy shoppers, these gems are a useful resource for merchandising your own products too. Find Editors' Picks sections on the Home page of your Etsy account. Are your products relevant to any of Etsy's merchandising themes? If yes, then make sure you're tagging your listings to suit.
Use Etsy's Editors' Picks filtered searches to find the keywords they tag by
  • Here's a super trick I learned when working with merchandising at Etsy that takes it a step further. The categories below are all within the Editors' Picks section. I'm going to use the 'For Colleagues' category (bottom right) as an example.
Etsy Editors' Picks filter search with tags

After clicking the 'For Colleagues' category image (above) I get the screen pictured below. See in the top left-hand corner of the screenshot it says: "All categories > “personalized coworker gift"? Etsy admin have filtered the listings that show under their category heading with a specific search term. This means that any listings with the title/tags 'personalized coworker gift' will show under that category list of Editors' Picks.

SEO trick for Etsy search - Editors' Picks


Tagging and titling your own relevant listings brings those items to the top of that search (if your listings & shop are up to par and you double tag/title). Etsy features these picks in their other merchandising e.g. newsletter emails as well, so the top ranking listings in that search would gain even more exposure. 

This used to be a very handy tip that I only passed on to my clients, but as time goes on, more and more people are finding out about it, and the more people that know about it, the more competition there is for the top spots. I figured it may as well be my loyal readers that benefit while this lasts and during the run up to Christmas!

ETSY SEO TIPS (NOT SO SECRET)

  • Is your shop title (the sentence under your shop username) packed with relevant keywords? This is important for SEO and shows up as a title in search engine listings, so make it flow like a sentence, not just a bunch of keywords.
  • Same as above for your Shop Announcement. Important keywords in the first sentence, as this will show in search engine results as a shop description ("meta description").
Etsy meta descriptions in Google search
  • Edit your Shop Section titles with strong keywords. These titles not only help shoppers navigate within your shop, but also boost SEO for search engines.
  • The first 160 characters of your item description contribute towards your product's meta description i.e. text that shows under your listing in search engine results. Use rich keywords in the first paragraph to describe your product. I think you get the idea - strong, relevant keywords all over your shop!
  • Link to your shop from everywhere: social media platforms, word of mouth, email signature, car bumper sticker, business cards, tote bag (nothing like a walking advertisement!)
  • Get all your admin out of the way. Don't leave all your tax return paperwork until January, this can be a busy time for sales - do what you can now, and get all the boring filing down while you're at it! (Then pat yourself on the back and have a nice cuppa.)

REFRESH AND RETHINK YOUR PRODUCTS

  • Could your products be adapted to fit a trending theme? If not - could you design something new that would? I'm not talking about jumping on the sloth/pug/beards bandwagon, more of the general themes such as Secret Santa or making your product customisable, etc.
  • If your products do not, and will never be relevant to popular Christmas themes - could you still market them as such? E.g. if you sell zines about gothic architecture, could you photograph someone reading one while draped over a cosy sofa, wearing a Christmas jumper by a Christmas tree? Would using Christmas-themed props work for your photos?
  • Are your wares purely aesthetic? If you sell e.g. art prints - perhaps print the artwork onto functional *giftable* products such as notebooks and mugs as well.

How are you preparing your shop/business in the run up to Christmas? Let us know in the comments below!

 

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.