etsy christmas planning

Get your products featured in Christmas gift guides using Twitter - a how-to guide for small businesses

Social media tip from Digibloom: How to get your products featured in Christmas gift guides using Twitter.

If you haven't already done so, now is the time to seek out Christmas gift guide opportunities to have your products featured by blogs and press. Sadly the opportunities won't always find you while you sit there and wait, so it's important to be pro-active!

HOW TO USE TWITTER TO GET YOUR PRODUCTS FEATURED BY PRESS AND BLOGS

1. Use the search term 'Christmas gift guide' in Twitter's search box. No hashtag needed. At the moment bloggers and press are requesting submissions for their gift guides, though in the next few weeks I expect that search term will reveal all the lovely gift guides that have already been produced. So get in quick, and check back as often as possible for new opportunities!

The search will default to a list of the 'top' tweets, and I suggest clicking on the 'live' tab to get the most recent tweets first (EDIT: This tab is now titled 'latest'). You can save the search by using the 'more options' drop down list and selecting 'save this search', as pictured below. Next time you click in the search bar, a list of your saved searches will drop down.

How to get featured in Christmas gift guides

Examples below:

Then contact the blogger/journo via direct message or email with a short, friendly message about your product and why it would fit well with their blog/website/magazine - and see what happens.

Be aware that some blogs may be offering paid showcases, so be sure to research whether or not it's a free opportunity. If you have to pay - is it worth it? Is it a quality, juried gift guide, or just a quick way of making money for the publisher that won't get you much engagement?

Some bloggers will request 'samples' of your work to review - if you're interested in this, be certain their photography and reviews are of a high standard in advance or it could do more damage than good.

2. Use hashtags #journorequest and #prrequest to search for opportunities. Journalists and blog editors tweet requests all year round - some are for small blogs and occasionally well known magazines or tabloid press. I often retweet the best ones on Digibloom twitter account if you haven't the time to weed them out yourself.

When promoting your products via TWITTER posts, these are my recommendations:

  • Include an image. Tweets with images receive much higher engagement. If you're auto-posting from Instagram and it shows as a cut off sentence with a link to Instagram and no image - you've wasted an opportunity. Post directly!
  • Use one or two hashtags. Think carefully about which hashtags to use - you're using them to further your reach to potential shoppers and people that may feature your products. What hashtags might your target audience be searching? Are your products relevant to any trending topics? Is it Monday and does your product ooze motivation? #Mondaymotivation. You get the idea!
  • Include a link to your product.
  • Don't make every post about your products. Post about your business by all means, but show sketches, studio space, workshop, packages ready to be posted, what's on your desk, behind the scenes, retweet customer appreciation tweets, and most importantly - be a good listener too. Comment and favourite tweets from others, engage with them, and build relationships.
  • Tell your audience what's interesting about your product. The majority of people are tweeting 'my product is perfect for...' or just slapping a link and an image (only really works for MUST-have products!) Use your imagination, tell a story within a few words, be positive, be fun, be cheeky. Describe it, make an emotional connection. What are the benefits? What are the features? Why do we need it in our lives?

Do you have any tips to share regarding getting your products featured in gift guides? Or Twitter tips that work for you? See the comment section? You know what to do!...

Tips to optimise your Etsy shop and SEO for the Christmas holiday season - guide to selling on Etsy

Etsy tips for the Christmas holiday season by Digibloom

Is your Etsy shop prepared for the Christmas holiday rush? Be sure to optimise your shop and listings for maximum impact! Here are some tips from Heidi the helpful Christmas Elf (that's me!) to ensure you have a very merry ker-ching-ing Christmas!

REFRESH & RETHINK YOUR SHOP

AUTUMN WEEDING

  • Go through your listings with a fine-tooth comb and weed out irrelevant titles, tags, and don't forget the bits about summer or Mother's Day in your descriptions. Imagine shoppers reading about that on a cold November evening! For your shop to appear fresh and current, it needs to be well maintained (like a bricks and mortar shop!)

PICTURE THIS

  • Is a fresh photoshoot needed? Either work on your own photographs or consider hiring a professional. The latter can be fantastic value, especially if you sell the same items again and again. I recommend Diana Stainton Photography: you can post items to her to be photographed, and she has already worked with many a maker, along with professionally photographing Etsy events.
  • Depending on the type of products you make, mock-up designs like these can look amazing, without even having to pick up a camera! You can digitally add an image into a frame in an already-styled professional photograph.
Christmas styled clipboard mock up by  White Hart Design Co

Christmas styled clipboard mock up by White Hart Design Co

  • Branding can make or break your shop aesthetic. Have you uploaded a cover image? Check that it's not pixellated, stretched, or blurry, and looks professional. It needs to be consistent with your branding across all social media platforms, business cards, etc. If it doesn't look great, it's better to have none at all. The same goes for your About section. Canva have a free template to help you create your Etsy cover photo - drag and drop images and text into the template, simples!

TOP SECRET ETSY SEO TIPS (shhh!)

  • Editors' Picks are your friend. Not solely beneficial for Etsy shoppers, these gems are a useful resource for merchandising your own products too. Find Editors' Picks sections on the Home page of your Etsy account. Are your products relevant to any of Etsy's merchandising themes? If yes, then make sure you're tagging your listings to suit.
Use Etsy's Editors' Picks filtered searches to find the keywords they tag by
  • Here's a super trick I learned when working with merchandising at Etsy that takes it a step further. The categories below are all within the Editors' Picks section. I'm going to use the 'For Colleagues' category (bottom right) as an example.
Etsy Editors' Picks filter search with tags

After clicking the 'For Colleagues' category image (above) I get the screen pictured below. See in the top left-hand corner of the screenshot it says: "All categories > “personalized coworker gift"? Etsy admin have filtered the listings that show under their category heading with a specific search term. This means that any listings with the title/tags 'personalized coworker gift' will show under that category list of Editors' Picks.

SEO trick for Etsy search - Editors' Picks


Tagging and titling your own relevant listings brings those items to the top of that search (if your listings & shop are up to par and you double tag/title). Etsy features these picks in their other merchandising e.g. newsletter emails as well, so the top ranking listings in that search would gain even more exposure. 

This used to be a very handy tip that I only passed on to my clients, but as time goes on, more and more people are finding out about it, and the more people that know about it, the more competition there is for the top spots. I figured it may as well be my loyal readers that benefit while this lasts and during the run up to Christmas!

ETSY SEO TIPS (NOT SO SECRET)

  • Is your shop title (the sentence under your shop username) packed with relevant keywords? This is important for SEO and shows up as a title in search engine listings, so make it flow like a sentence, not just a bunch of keywords.
  • Same as above for your Shop Announcement. Important keywords in the first sentence, as this will show in search engine results as a shop description ("meta description").
Etsy meta descriptions in Google search
  • Edit your Shop Section titles with strong keywords. These titles not only help shoppers navigate within your shop, but also boost SEO for search engines.
  • The first 160 characters of your item description contribute towards your product's meta description i.e. text that shows under your listing in search engine results. Use rich keywords in the first paragraph to describe your product. I think you get the idea - strong, relevant keywords all over your shop!
  • Link to your shop from everywhere: social media platforms, word of mouth, email signature, car bumper sticker, business cards, tote bag (nothing like a walking advertisement!)
  • Get all your admin out of the way. Don't leave all your tax return paperwork until January, this can be a busy time for sales - do what you can now, and get all the boring filing down while you're at it! (Then pat yourself on the back and have a nice cuppa.)

REFRESH AND RETHINK YOUR PRODUCTS

  • Could your products be adapted to fit a trending theme? If not - could you design something new that would? I'm not talking about jumping on the sloth/pug/beards bandwagon, more of the general themes such as Secret Santa or making your product customisable, etc.
  • If your products do not, and will never be relevant to popular Christmas themes - could you still market them as such? E.g. if you sell zines about gothic architecture, could you photograph someone reading one while draped over a cosy sofa, wearing a Christmas jumper by a Christmas tree? Would using Christmas-themed props work for your photos?
  • Are your wares purely aesthetic? If you sell e.g. art prints - perhaps print the artwork onto functional *giftable* products such as notebooks and mugs as well.

How are you preparing your shop/business in the run up to Christmas? Let us know in the comments below!

 

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.