etsy makeover

GIVEAWAY for Etsy sellers! Enter to win an Etsy Shop Makeover Bundle!

WIN an etsy shop makeover bundle with Digibloom and Diana Stainton Photography

To celebrate the launch of my website and Digibloom packages, I've teamed up with Diana Stainton - indie product photographer extraordinaire to offer one Etsy seller an Etsy shop makeover package AND a photography taster session! If your Etsy shop could do with a tune up and refresh, why not give it a go, in good time for Christmas as well!

The Prize consists of:

  • A four hour Etsy Shop Makeover by Digibloom (Heidi Burton - former Etsy UK admin), worth £120. Think SEO, tags, titles, aesthetics, etc to help you get found in search, and make your shop and listings shiny!
  • A Product Photography Taster Session by professional photographer Diana Stainton who has worked with Etsy before along with many sellers, worth £45. Get yourself some hero shots for magazine features, your shop header, product or About page! You can send your products to her by post so it's mucho convenient.

Giveaway is open worldwide (see T&C at end of post).

Enter using the Rafflecopter app below:

Etsy Shop Makeover conditions:

Etsy Shop Makeover package by Heidi Burton at Digibloom

Please see my Etsy Makeover Package to get a clear idea of what to expect.
Winner must have an active Etsy shop.
Winner must engage in email discussions (to find out what you need) and shop log-in details are needed so it can be optimised.
Time slot for Shop Makeover will be discussed with winner.


Product Photography Taster Session conditions:

Please see Diana's Product Photography Taster Session page to get a clear idea of what to expect.
Winner must have an active Etsy shop.
Postage for products to be sent to be photographed will be free within the UK, and a winner outside of the UK would need to pay for postage.

Time slot for Taster Session will be discussed with winner.

Examples from Diana's product photography portfolio:


Terms and conditions:

The giveaway begins 12pm August 2nd 2016 and ends 12pm (UK) on September 1st 2016. No purchase necessary. Odds of winning will depend on the total number of eligible entries received. Void where prohibited or restricted by law.
Eligibility. The giveaway is open to individuals who are 18 years of age or older, and residents of all countries worldwide with the exception of residents of countries that prohibit participation in online giveaways. All Entries by Entrants under 18 years of age must be submitted by a parent or legal guardian on behalf of such Entrants.
Winner selection. The winner will be announced by September 4th 2016 and contacted via email.
Official prizes. Two (2) prizes are available to be won by one (1) person (the “Prize”). The Prize consists of:
A four hour Etsy Shop Makeover by Digibloom, worth £120.
A Product Photography Taster Session by Diana Stainton, worth £45.
Winner’s list. The “Winner” of the Sweepstake will be determined via a random drawing, and then checked to meet conditions of entry.


How to Make the Most of the Slow Season by Optimising Your Etsy Shop and Rethinking Your Products:

Etsy makeover ideas for your shop during the slow season

The spring and summer months can be quite slow for views and sales on Etsy unless you market towards popular seasonal trends such as weddings or festivals, or you have a niche product, or a devoted following!

Don't put your feet up just yet though, there's still plenty of work to do! Then you can bask in your organisational aura while everyone else is running around juggling tasks in November!

Refresh & rethink your shop

  • Editors' Picks are your friend. Not solely beneficial for Etsy shoppers, these gems are a useful resource for merchandising your own products too. Find Editors' Picks sections on the Home page of your Etsy account. Are your products relevant to any of Etsy's merchandising themes? If yes, then make sure you're tagging your listings to suit.


  • Here's a super trick I figured out when working with merchandising at Etsy that takes it a step further. On your Etsy home page, pick a category from the Editors' Picks sections, preferably one that is relevant to your own items. For this example, choose 'Summer fashion accessories' as seen on the screenshot below.

This will take you to sub-categories such as the ones below:

If you then click on the 'Printed headwraps' section, you will see a page of printed headwraps as expected. Just above the first row of products (see screenshot below), you will notice that Etsy admin have filtered the listings that show under their category heading with the specific search term 'printed turban'.

See where it says "All categories > “printed turban" in the screenshot above?  This means that any listings with the title/tags 'printed turban' will show under that category list of Editors' Picks.

  • Tagging and titling your own relevant listings with those specific filtered terms brings those items of yours to the top of that search (if your listings & shop are up to par and you double tag/title listings). Do this for all relevant categories for your best chance of showing in Editors' Picks!Etsy promotes their handpicked collections in their other merchandising e.g. newsletters as well, so the top ranking listings in that search would gain even more exposure.


  • Go through your listings with a fine-tooth comb and weed out irrelevant titles, tags, and don't forget the bits about Easter or Mother's Day in your descriptions. For your shop to appear fresh and current, it needs to be well maintained (like a bricks and mortar shop!)
  • Is a fresh photoshoot needed? Either work on your own photographs or consider hiring a professional. The latter can be fantastic value, especially if you sell the same items again and again. I recommend Diana Stainton Photography. You can post items to her to be photographed, and she has already worked with many a maker, along with professionally photographing Etsy events. 

Depending on the type of products you make, mock-up designs like these can look amazing, without even having to pick up a camera! You can digitally add an image into a frame in an already-styled professional photograph.

Example of product mockup for your print design -  by White Hart Design Co.

Example of product mockup for your print design - by White Hart Design Co.

  • Branding can make or break your shop aesthetic. Have you uploaded a cover image? Check that it's not pixellated, stretched, or blurry, and looks professional. It needs to be consistent with your branding across all social media platforms, business cards, etc. If it doesn't look great, it's better to have none at all. The same goes for your About section.
Etsy cover photo branding
  • Is your shop title (the sentence under your shop username) packed with relevant keywords? This is important for SEO and shows up as a title in search engine listings, so make it flow like a sentence, not just a bunch of keywords.
What to write as your Etsy shop title - Etsy shop SEO
  • Same as above for your Shop Announcement. Important keywords in the first sentence, as this will show in search engine results as a shop description ("meta description").
Etsy SEO shop description in Google search results
  • Edit your Shop Section titles with strong keywords. These titles not only help shoppers navigate within your shop, but also boost SEO for search engines.
  • The first 160 characters of your item description contribute towards your product's meta description i.e. text that shows under your listing in search engine results. Use rich keywords in the first paragraph to describe your product. I think you get the idea - strong, relevant keywords all over your shop!
  • Link to your shop from everywhere: social media platforms, word of mouth, email signature, car bumper sticker, business cards, tote bag (nothing like a walking advertisement!)
  • Get all your admin out of the way. Don't leave all your tax return paperwork until January, this can be a busy time for sales - do what you can now, and get all the boring filing down while you're at it! (Then pat yourself on the back and have a nice cuppa.)


Refresh and rethink your Products

  • Could your products be adapted to fit a trending theme? If not - could you design something new that would? I'm not talking about jumping on the sloth/pug/beards bandwagon, more of the general themes such as boho chic or gifting for weddings, etc.
  • If your products do not, and will never be relevant to popular summer themes - could you still market them as such? E.g. if you sell zines about gothic architecture, could you photograph someone reading one while draped over a sun lounger by a swimming pool with a cocktail? Would using summer-themed props work for your photos?
  • Are your wares purely aesthetic? If you sell e.g. art prints - perhaps print the artwork onto functional *giftable* products such as notebooks and mugs as well.
  • Think ahead to later in the year and start creating designs and making stock in advance for the Christmas rush. Christmas items are often promoted to long-lead press as early as June or July! It pays to get in early, though don't turn your whole shop into Santa's grotto just yet - move your Christmas items to the bottom/last page of your shop, away from the sunglasses, mojitos and pineapples. Don't tag the tinsel out of them right this minute, just a few carefully considered festive tags should do the trick for now!

What do you do when sales are slow? Share your suggestions in the comments below.

5 Tips for Optimising Your Etsy Shop - From a Former Etsy Admin

Small business tips for Etsy sellers - optimise your Etsy shop

Here's my checklist of 5 ways you can ensure you haven't left your shop in the past:

Etsy shop real estate

1.) Check all elements are up to date from your Shop Announcement to your profile, banner, and About page. Ensure everything is filled in, and there is no sign of last Christmas lurking in there! Try for creating frrresh new graphics (they even have an Etsy shop banner template and shop icon!) Did you know that having a completed About page and Shop Policy can help your product rankings in search? Leave no stone unturned in your shop!

SEO (search engine optimisation) is ever important, so the first few words of each text section need to include powerful keywords. The challenge is to load the first sentence with strong, relevant keywords, while still appearing grammatically correct and readable!

Listing keywords and titles

2.) Get into the habit of regularly weeding out irrelevant keywords and titles for optimum relevancy. You don't want a whiff of Christmas in your listings as I doubt people are searching for festive items now (press usually do in July though, so bring back the holly and tinsel then.) You also don't want Mother's Day keywords at Christmas!

A list of mere keywords or words in capitals is NEVER,COOL,OK,THIS,IS,YOUR,PROFESSIONAL,SHOP! See what I mean? Does John Lewis do it? Hell no.

Using the same word or phrase in both your title AND as a keyword will rank that item higher in search for that specific term. I recommend doing this with a couple of keywords/phrases per listing, especially if the terms are highly searchable at the time e.g. in the run-up to Valentine's Day it's good practice to elevate your Valentine items as high in search as possible!

Make your titles descriptive while cohesive, with the most important words first (that people will search for, and that describe your item.) Here's an example of one of my own items with the current title. Notice how the title is jam-packed with relevant keywords, yet still reads as short sentences. It will show up in search results for queries such as 'funny card for wife', 'anniversary card for girlfriend', and most importantly to me: 'funny anniversary card'. That's the specific phrase I have chosen to target for this card.

The photography isn't amazing (do what I say, not what I do - ahem!), but my point is that in one image I've shown what the product is, and the scale of the card. You can also include materials and tools to show how it was made.

Etsy title: "Funny anniversary card. I love you card for boyfriend or girlfriend. Card for husband, wife, him or her. If you were a bogey, I'd pick you!"

Etsy title: "Funny anniversary card. I love you card for boyfriend or girlfriend. Card for husband, wife, him or her. If you were a bogey, I'd pick you!"


3.) Imagine your Etsy shop is a real bricks and mortar shop. It needs to entice people in, and customers want to be able to see and touch your products. With an online shop, photography is so important as the customer needs to see what it will feel like. Take fresh images of products, use props to show scale, and present the products so the customer is able to imagine wearing, holding, or taking in the scent (depending on what it is of course!).

Photography, styling, & products by Diana Stainton

If your photography is lacking, there are online tutorials (check out Etsy Resolution's article - Perfecting Your Product Photography or enlist a professional to take them for you, especially if you sell items that are always the same. I recommend Diana Stainton, a professional photographer and retoucher specialising in small business product photography in and around London. She already has a great reputation as a product stylist & photographer for Etsy sellers, and is a seller of homewares too with her brand Pygmy Cloud.

Link everywhere

4.) One of the first things I notice when researching a client's online presence is that their social media profiles don't link to their Etsy shop, and they are confused as to why their personal website has lots of sales but not their Etsy shop. That Etsy shop link needs to be everywhere! In every social profile, every time a photo of the product is posted, on a 'thank you' or business card sent out in orders. Car bumper sticker? T-shirt? Don't make potential customers do the leg work when they spy your product on e.g. Instagram - have it waiting for them on a plate!

Merchandising themes

5.) Plan ahead with upcoming themes for your products and marketing as far in advance as you can. E.g. in the lead up to Valentine's Day, products should be adapted to fit the theme, if possible. If not - photographs can be *loved up* with Valentine props or marketed as such with posts on social media. Keep an eye on Etsy's Editors' Picks and trend suggestions (e.g. in admin Team posts) to see what themes are being featured and pushed in their marketing plan.

Have you dedicated time to optimising your shop and listings? What has and hasn't worked for you? Let us know in the comments!