social media marketing

Get your products featured in Christmas gift guides using Twitter - a how-to guide for small businesses

Social media tip from Digibloom: How to get your products featured in Christmas gift guides using Twitter.

If you haven't already done so, now is the time to seek out Christmas gift guide opportunities to have your products featured by blogs and press. Sadly the opportunities won't always find you while you sit there and wait, so it's important to be pro-active!

HOW TO USE TWITTER TO GET YOUR PRODUCTS FEATURED BY PRESS AND BLOGS

1. Use the search term 'Christmas gift guide' in Twitter's search box. No hashtag needed. At the moment bloggers and press are requesting submissions for their gift guides, though in the next few weeks I expect that search term will reveal all the lovely gift guides that have already been produced. So get in quick, and check back as often as possible for new opportunities!

The search will default to a list of the 'top' tweets, and I suggest clicking on the 'live' tab to get the most recent tweets first (EDIT: This tab is now titled 'latest'). You can save the search by using the 'more options' drop down list and selecting 'save this search', as pictured below. Next time you click in the search bar, a list of your saved searches will drop down.

How to get featured in Christmas gift guides

Examples below:

Then contact the blogger/journo via direct message or email with a short, friendly message about your product and why it would fit well with their blog/website/magazine - and see what happens.

Be aware that some blogs may be offering paid showcases, so be sure to research whether or not it's a free opportunity. If you have to pay - is it worth it? Is it a quality, juried gift guide, or just a quick way of making money for the publisher that won't get you much engagement?

Some bloggers will request 'samples' of your work to review - if you're interested in this, be certain their photography and reviews are of a high standard in advance or it could do more damage than good.

2. Use hashtags #journorequest and #prrequest to search for opportunities. Journalists and blog editors tweet requests all year round - some are for small blogs and occasionally well known magazines or tabloid press. I often retweet the best ones on Digibloom twitter account if you haven't the time to weed them out yourself.

When promoting your products via TWITTER posts, these are my recommendations:

  • Include an image. Tweets with images receive much higher engagement. If you're auto-posting from Instagram and it shows as a cut off sentence with a link to Instagram and no image - you've wasted an opportunity. Post directly!
  • Use one or two hashtags. Think carefully about which hashtags to use - you're using them to further your reach to potential shoppers and people that may feature your products. What hashtags might your target audience be searching? Are your products relevant to any trending topics? Is it Monday and does your product ooze motivation? #Mondaymotivation. You get the idea!
  • Include a link to your product.
  • Don't make every post about your products. Post about your business by all means, but show sketches, studio space, workshop, packages ready to be posted, what's on your desk, behind the scenes, retweet customer appreciation tweets, and most importantly - be a good listener too. Comment and favourite tweets from others, engage with them, and build relationships.
  • Tell your audience what's interesting about your product. The majority of people are tweeting 'my product is perfect for...' or just slapping a link and an image (only really works for MUST-have products!) Use your imagination, tell a story within a few words, be positive, be fun, be cheeky. Describe it, make an emotional connection. What are the benefits? What are the features? Why do we need it in our lives?

Do you have any tips to share regarding getting your products featured in gift guides? Or Twitter tips that work for you? See the comment section? You know what to do!...

Tips for Writing Awesome Social Media Posts

Tips for writing social media posts for your small business - by Heidi at digibloom.co/blog

Part of my former role as Social Media & Blog Coordinator for Etsy involved searching for and promoting the crème de la crème of products offered by Etsy sellers, which may seem like a doddle - however, the real challenge was to post about these products in an interesting, non-repetitive way. Harder than you might imagine!

How to write a tweet that doesn't suck

How a lot of people tweet: "We love this blue teapot!"

Oh, that's nice. What a nice teapot that you love. Nice nice nice. Nice and lazy. Why do you love the bloomin' teapot?

How about: "I'm usually a coffee drinker, but this one-of-a-kind teapot has such a fresh design that it makes me want to drink tea!"

Your challenge is to find alternative ways of saying: "We love this!" or "check it out!"

digibloom describing etsy product for twitter

If it's your own product or service you're promoting, the following suggestions shouldn't require too much research: Who made the teapot? What's their story? Is it the first teapot they made? Are they a window cleaner that became an overnight teapot-creating success? Did they make it in the wee hours of the night when the rest of the world is asleep because that's when creativity hits them?

What influenced that teapot? Was the colour and shape influenced by a trip they took to a deep blue lagoon on the eve of a full moon? Or had they always sought a more stylish and functional design, attuned to the clean lines seen in their favourite photographer's work?

  • Find the story, the hook behind the product or service you're promoting. Good to know for approaching press/blogs too!
  • Use a thesaurus to transform those boring 'nice' words. EXCITE THE PEOPLE.
  • Imagine you're talking to your target market - what's your tone, your voice, how silly or serious can you be? Can you get away with emojis? Puns?
  • How will this teapot benefit the customer? How is it superior to other teapots? Explain how your product/service will save them time, money, increase their happiness, or complement the colour scheme of their on-trend new kitchen, etc.
  • Approach your posts from different perspectives, e.g. grandma is using the teapot - how does it fit into her day? A child is looking at the teapot, what does it remind them of? Make a list of different scenarios & think outside the box (or teapot)!
  • Keep it short and snappy - people are skimming through a huge amount of content online.
  • Make it pretty - include images as often as possible. Buffer's research suggests that a tweet with an image (and the pic.twitter.com link) receive 141% more retweets! BINGO!
  • Don't just link to Instagram, post the picture as well - according to Buffer, tweets with an Instagram link get 52% less retweets!
  • Occasionally use a call to action, e.g. "you can nab one here: (product link)"
  • Don't over-promote!

Good luck with your creative, bite-sized sentiments! How do you approach the writing of social media posts? Please do share in the comments!

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Why Social Media Marketing is Vitally Important for your Small Business

Promoting your service or products via social media is free, and when implemented well can prospectively:

  • increase sales (more opportunities to convert).
  • increase growth.
  • nurture your community and interact with them.
  • make your company more accessible & offer customer service.
  • boost brand confidence.
  • increase brand awareness/recognition.
  • offer customers an insight into your brand, culture, behind-the-scenes.
  • offer you insights about your customers/demographics.
  • help you understand how your brand is perceived (so you can improve).
  • assist you with reaching new audiences, locally & globally.
  • create meaningful relationships.
  • give you the opportunity to reward your customers (offers, giveaways, etc).

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