why is social media important
Promoting your service or products via social media is free, and when implemented well can prospectively:
- increase sales (more opportunities to convert).
- increase growth.
- nurture your community and interact with them.
- make your company more accessible & offer customer service.
- boost brand confidence.
- increase brand awareness/recognition.
- offer customers an insight into your brand, culture, behind-the-scenes.
- offer you insights about your customers/demographics.
- help you understand how your brand is perceived (so you can improve).
- assist you with reaching new audiences, locally & globally.
- create meaningful relationships.
- give you the opportunity to reward your customers (offers, giveaways, etc).
Back to main blog