ETSY

Etsy tests announcement - what new features is Etsy testing?

Etsy Announcement - Etsy new features testing.jpg

Etsy is testing new ways to inform shoppers of what’s popular and unique on Etsy. Here's some insight into what Etsy is testing, and new features you may notice:

Etsy is currently testing:

  • The functionality of 'favouriting' and adding items to a list from the search and listing pages. "We’re testing favouriting and adding items to a list from the search and listing pages to help Etsy shoppers keep track of items they’re interested in while browsing or searching." They are testing this to "understand how shoppers interact with favouriting and creating lists while browsing or searching."
  • Different ways to highlight a shop’s sale when buyers are shopping on Etsy. "We’re testing different ways to highlight a shop’s sale when buyers are shopping on Etsy to help give information most relevant to their needs. For example, letting buyers know when a shop’s sale is ending." Their goal is to "understand how to better communicate sales and how different approaches may affect a buyer’s purchase."
  • A limited-time offer to potential new buyers. "We're testing special offers to new buyers on Etsy. For example, a limited-time credit for their return purchase when they spend a designated amount on their first." The goal here is to "incentivise new buyers in making their first purchase as well as coming back again to Etsy for a return purchase."

    Etsy notes that:
  • "Not all buyers who visit your shop will see what we’re testing. This is because Etsy often displays experiments to a small percentage of buyers." 
  • "We recommend not making changes in your shop in response to a test. The experiment you’re seeing might not result in a permanent change."
Etsy testing announcement

See my blog posts about Etsy seo for tips on optimising your shop and listings:

Keep an eye on the forums (and my social media posts) for updates! What are your thoughts on the tests? How do you think they might impact your shop?

Etsy Mother's Day Gift Guide 2018 - What a Mum Wants

It's Mother's Day on Sunday March the 11th this year. While every day is a great day to celebrate your mum(s), step-mum, grandma, or a new-mum friend; Mother's Day is an extra special opportunity to spoil them and/or let them know you're thinking about them (and their sleep-deprived nights of times past or present)! If you shop small and local for Mother's Day treats on Etsy, you're supporting small businesses at the same time. Warm-fuzzies all round!

  Number 1 Mother enamel pin badge by  OldEnglishCo

Number 1 Mother enamel pin badge by OldEnglishCo

Etsy invited me to create a Mother's Day gift guide of Etsy items my mother might like to receive. I've curated a collection of Etsy items that take into consideration what my mum loves.
Criteria:

  • She doesn't like me splashing out on expensive gifts (prefers token gifts).
  • She likes garden and bird related things.
  • She likes contemporary design.
  • She likes personal, thoughtful gifts.

Click through the images to see the individual items:

I hope you like my selection of gift ideas for mum and the wonderful women in your life! I'd love to know which are your favourites and why?

See Etsy's own Mother's Day gift guide picks here.

A wee note: while my post does contain affiliate links, this does not affect which items I choose. It simply means if you purchase something via one of my links I receive a small commission to top up my tea jar!

Etsy Christmas/Holiday Gift Guide 2017 - A Nordic Christmas

  Nordic Christmas tree gnome decorations  by Littleromadecor

Nordic Christmas tree gnome decorations by Littleromadecor

Sometimes it's the little things that make the festive season special. Etsy invited me to create an Etsy Holiday gift guide that holds tradition or meaning for me. Christmas is mostly a traditional Finnish celebration for my family, due to my mother being a Finn. We celebrate on Christmas eve with a home cooked evening meal, some Finnish Christmas music, gift giving, and glögi (mulled wine). I've curated a collection of Etsy items that are reminiscent of our Finnish/Nordic traditions at home, with decorations, gingerbread, and elves included in my finds!

Traditional Christmas Decorations

What I love about traditional Finnish Christmas decorations is they instantly transform an English house into a Nordic style home. There are some tasteful contemporary interpretations of the traditional designs on Etsy, along with authentic vintage items. Click through the images to see the individual items:

See more Nordic/Scandinavian Christmas items from Etsy sellers here.

Delicious Gingerbread

  Mini gingerbread house, handmade by my Finnish mother.

Mini gingerbread house, handmade by my Finnish mother.

Every year in the run up to Christmas, my Finnish mother could be found kneading gingerbread dough, cutting shapes, filling our house with divine baking scents, building little houses, and decorating them beautifully by hand. Not only was her creativity inspiring, but we got to ruin all her hard work and eat it as well, eventually! There was that one year I'm told we snuck downstairs and demolished most of it in one sitting before Christmas, but I'm pretty sure I wouldn't do anything that naughty ...

There's an impressive selection of giftable gingerbread products on Etsy if you're looking for cookies, fudge, gingerbread tea, marshmallows, or a variety of other delicious goodies. Click through the images to explore gingerbread items on Etsy:

Explore all gingerbread edibles on Etsy here.

Christmas Elves (Finnish "Tonttu")

  A tonttu girl - Finnish elves feature in my own work often. Yeah, maybe I still believe in them after all!

A tonttu girl - Finnish elves feature in my own work often. Yeah, maybe I still believe in them after all!

As a child I believed in tontut (Finnish Christmas elves) and quite frankly I'm not surprised, as I'd hear the bells on their hats tinkle as they ran past the house, and see a quick flash of a red hat as they'd peek through the window.

No, I wasn't imagining things - my parents orchestrated this display using broom handles with hats, and bells. I have never been so well behaved as around Christmas time when tontut, the 'spirits of the homestead' were keeping watch!

Our houses are decorated every year with the little folk; you will find a tonttu anywhere you look, from wall decorations to tableware, to ornaments, to textiles, and they are created with a variety of different materials. Here are a few of the folkloric friends I found on Etsy:

Discover more little elves on Etsy here.

I hope you've enjoyed learning about some of my 'Finglish' Christmas traditions. What holiday traditions are meaningful to you? Share with us in the comments!

A wee note: while my post does contain affiliate links, this does not affect which items I choose. It simply means if you purchase something via one of my links I receive a small commission to top up my tea jar!

Etsy testing announcement - what new features is Etsy testing?

Etsy Announcement - Etsy new features testing.jpg

Etsy is testing new ways to inform shoppers of what’s popular and unique on Etsy. Here's some insight into what Etsy is testing, and new features you may notice:

Etsy is testing new ways of highlighting your products to shoppers and letting them know how popular an item is on Etsy. "We believe that giving shoppers more information about what’s trending on Etsy will help them discover and buy products they’ll love."

So what exactly is Etsy testing? The following information is a direct quote, straight from a forum post by an Etsy admin:

  • Telling buyers when an item is almost out of stock

Beginning this week, we’ll test a new way to let shoppers know that an item is close to selling out. We believe that notifying shoppers that an item is almost out of stock will allow them to complete their purchase before an item sells out. 

For listings with an item quantity of three or less, shoppers will see the information “3 left in stock,” “2 left in stock,” or “1 left in stock” as the items sell. The text will not display on one-of-a-kind or made-to-order listings. During this experiment, we’ll be showing this information to a percentage of all shoppers. 

  • Highlighting best-selling items in search

During this experiment, we’ll be showing buyers best-selling listings that match the terms they search for. A percentage of shoppers who search for popular phrases will see highlighted best-selling items on their search results page. We believe that knowing those items are popular with shoppers will help new buyers feel more confident making a purchase on Etsy. 

  • Best-seller badge

In addition to showcasing best-selling items in search, we’ll be testing a best-selling item badge. The badge will appear on items that are top sellers in their category and will be displayed on listings in search and on category pages. Badges will appear based on sales of that listing, so a shop may only have one listing with a badge even though they have many listings for that item.

  • New badges

Etsy is home to millions of one-of-a-kind and totally unique items and we want to make it easier for shoppers to discover these special items. In addition to testing a badge for best-selling items, we’ll be testing a badge for items that are totally unique. These badges will appear based on information we have about your listings. Shoppers will start to see both badges this week and we’ll let you know if and when they become permanent features. 

  • Highlighting items in search

We recently announced that’d we would be testing new ways to highlight best selling items in search. We’re exploring other ways of featuring items and shops on search pages that aren’t based on number of sales.

  • Telling buyers when an item is almost out of stock

We also told you about a test that shows shoppers when an item is almost out of stock. This experiment is currently running. We’ll update you if we make this change permanent. 

Which of my own listings have badges?

If ever you want to view your listings in search results as a shopper might, browse using 'incognito mode' or 'private browsing' (depending on your web browser) to replicate browsing externally. If you're signed in using your usual browser, Etsy's algorithm will recognise you and show results based on your browsing history and activity, which is different from what a potential shopper/individual would see as a 'guest' when not logged in.

Most of the features being tested will show in search results/listing pages, not in your storefront, so go 'incognito' and search for your items. Here's an example screenshot of one of my cards, found using the search 'funny anniversary cards'. My card listing has the only 1 left text underneath, and the card top left is an example of one with a bestseller badge.

Etsy bestseller and low stock badges - etsy testing 2017

How will these badges impact traffic and sales if they are made permanent?

It's too early to say. I do think the one-of-a-kind badge will give shoppers more incentive to buy as there's now an urgency (fear of missing out), along with having a unique item that nobody else has!

One of a kind Etsy stationery - Etsy testing badges

The same urgency applies to only one/two/three left. Hashtag FOMO! Will sellers stock fewer multiples of an item to have the badge of urgency shown?

I'm on the fence about the bestseller badge and search results leverage at the moment. Of course it's wonderful if your own item is slapped with a bestseller badge, and reigns supreme in popular search results, but I back the sellers that aren't at the top of page 1 in search results too. You'll find awesome products on page 100 that haven't had a chance to shine, and deserve to. I don't like to see all the attention put on the most popular, most featured shops when there are endless unique and lovingly-made items to choose from.

However, the announcement did state they are "exploring other ways of featuring items and shops on search pages that aren’t based on number of sales." The best thing you can do at the moment is to continue developing your listings/products/shop, and optimise your listings for search.

See my blog posts about Etsy seo for tips on optimising your shop and listings:

*EDIT
Update from Etsy as of 18/08/2017

"Thanks for your feedback on the best-seller and one-of-a-kind badge experiment. We’ve found that buyers are responding positively to seeing this kind of information on listings, but we hear and understand your concerns about the one-of-a-kind badge. We will no longer be showing the one-of-a-kind badge to shoppers. 

We want to help shoppers discover unique items on Etsy, so we’ll be updating the badge to say “only 1 available.” You can see what the new badge will look like here: etsy.me/2uYioh6

Because we’re seeing positive results from the best-seller badge experiment, we’re going to continue that experiment and evaluate the results after we’ve gathered more data. We’ll let you know if we decide to launch the best-seller or “only 1 available” badge to all buyers or if we test other ways of highlighting unique items to buyers." 

Having said all this, Etsy is merely testing ideas at the moment and nothing is set in stone. Keep an eye on the forums (and my social media posts) for updates! What are your thoughts on the tests? How do you think they might impact your shop?