How to use Pinterest trend predictions to grow your business

Pinterest publishes an annual categorised list of data-backed emerging trends, and last December they shared their list of 100 trends to know for 2018.

The Pinterest list of 100 trend predictions for 2018

To begin with, have a read of Pinterest's blog post list: 100 trend predictions for 2018.
You can also download a PDF of the complete report with additional insights and metrics here.

You may be wondering how to use these trend predictions for the benefit of your small business. It's all very well to look at the list and think 'ooh, statement ceilings are gonna be big this year, how interesting!' but as businesses, we can actually use the data as actionable insights and make this information worthwhile to our brands. What can we do with essentially a free guide to what will be searched for and salivated over in the near future?

The Pinterest trends list is a vault of unlocked ideas. From a creative perspective you could use some of these to inspire what you make, how you market your business/products, and even aspects such as what to post on social media. You may not see any obvious connections with your own products/services, but some of the trends are transferable and linked in un-obvious ways!

Using Pinterest data to inspire and adapt what you make

Example: you're a bookbinder, and Pinterest predicts that 'unique keepsake guestbooks' are on the up. You could think about creating your own version of keepsake guestbooks. People are specifically searching for unique keepsake guestbooks, so be sure to design something original, perhaps even combining this with another trend, e.g. 'boho baby showers'!

A post shared by Stacy Koo (@doraecyscraps) on

Using Pinterest data to inspire your marketing

Example: you make scented candles and are planning a photoshoot. Pinterest predicts that the colour 'sage green' and 'patterned plants' are gaining momentum. These could be used as a theme for your photograph backgrounds and props to keep them fresh and on-trend. You could even incorporate these elements as a theme for social media cover images, branding, etc, and tailor towards your target audience.

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Using Pinterest data to inspire your social media posts

Example: you're a leather worker, working from your garage. Pinterest predicts that 'garage workshop' is a rising trend, with a specifically targetable interest of 'craft storage'. Now imagine you organise that workspace a bit and take gorgeous pictures of it. Include some close ups of details, images of you working in your 'garage workshop', photos of your 'craft storage', videos of you speaking about your work, etc, and then release these as a series of posts on Instagram and Pinterest, along with explanations and your story, and blog about it too, why not! Further the reach of your posts by researching hashtags relevant to workspaces, home studios, work in progress, maker portraits, etc to target your ideal audience, and bingo! 

Other examples of incorporating trends:

  • Use popular themes for your packaging, e.g. street art, patterned plants, herringbone tile patterns on gift wrap and tags.
  • Start Pinterest boards with your own curated collections of the trending items and ideas.
  • Write a DIY tutorial blog post with instructions on how to make something related to a trending style.
  • Write a blog post featuring your favourite trend. (Then pin that to Pinterest!)
  • Start a project of documenting one of the trends e.g. 'colourful doors' and post a series on your blog and social media.

Bear in mind that the insights are from Pinterest, so we shouldn't make the assumption that these will be trends across all platforms and audiences. The data these trends are based on is analysed from search and save patterns of Pinterest users/shoppers so may not representatively reflect what a Facebook user is interested in, for example.

Are you thinking of incorporating future trends into your business strategy? Or is this something you already do? How is it working out for you? We'd love to know!

Etsy Christmas/Holiday Gift Guide 2017 - A Nordic Christmas

Nordic Christmas tree gnome decorations  by Littleromadecor

Nordic Christmas tree gnome decorations by Littleromadecor

Sometimes it's the little things that make the festive season special. Etsy invited me to create an Etsy Holiday gift guide that holds tradition or meaning for me. Christmas is mostly a traditional Finnish celebration for my family, due to my mother being a Finn. We celebrate on Christmas eve with a home cooked evening meal, some Finnish Christmas music, gift giving, and glögi (mulled wine). I've curated a collection of Etsy items that are reminiscent of our Finnish/Nordic traditions at home, with decorations, gingerbread, and elves included in my finds!

Traditional Christmas Decorations

What I love about traditional Finnish Christmas decorations is they instantly transform an English house into a Nordic style home. There are some tasteful contemporary interpretations of the traditional designs on Etsy, along with authentic vintage items. Click through the images to see the individual items:

See more Nordic/Scandinavian Christmas items from Etsy sellers here.

Delicious Gingerbread

Mini gingerbread house, handmade by my Finnish mother.

Mini gingerbread house, handmade by my Finnish mother.

Every year in the run up to Christmas, my Finnish mother could be found kneading gingerbread dough, cutting shapes, filling our house with divine baking scents, building little houses, and decorating them beautifully by hand. Not only was her creativity inspiring, but we got to ruin all her hard work and eat it as well, eventually! There was that one year I'm told we snuck downstairs and demolished most of it in one sitting before Christmas, but I'm pretty sure I wouldn't do anything that naughty ...

There's an impressive selection of giftable gingerbread products on Etsy if you're looking for cookies, fudge, gingerbread tea, marshmallows, or a variety of other delicious goodies. Click through the images to explore gingerbread items on Etsy:

Explore all gingerbread edibles on Etsy here.

Christmas Elves (Finnish "Tonttu")

A tonttu girl - Finnish elves feature in my own work often. Yeah, maybe I still believe in them after all!

A tonttu girl - Finnish elves feature in my own work often. Yeah, maybe I still believe in them after all!

As a child I believed in tontut (Finnish Christmas elves) and quite frankly I'm not surprised, as I'd hear the bells on their hats tinkle as they ran past the house, and see a quick flash of a red hat as they'd peek through the window.

No, I wasn't imagining things - my parents orchestrated this display using broom handles with hats, and bells. I have never been so well behaved as around Christmas time when tontut, the 'spirits of the homestead' were keeping watch!

Our houses are decorated every year with the little folk; you will find a tonttu anywhere you look, from wall decorations to tableware, to ornaments, to textiles, and they are created with a variety of different materials. Here are a few of the folkloric friends I found on Etsy:

Discover more little elves on Etsy here.

I hope you've enjoyed learning about some of my 'Finglish' Christmas traditions. What holiday traditions are meaningful to you? Share with us in the comments!

A wee note: while my post does contain affiliate links, this does not affect which items I choose. It simply means if you purchase something via one of my links I receive a small commission to top up my tea jar!

Handpicked Halloween 2017: 13 spooky specimens from creative businesses on Etsy

Shop small for Halloween and support independent businesses. I've conjured up 13 spooky specimens that you can find on Etsy for a hauntingly happy Halloween - all treats, no tricks!

Candelabra table lamp & image by  BootsNGus on Etsy.

Candelabra table lamp & image by BootsNGus on Etsy.

Click through the images for more info and/or to purchase from Etsy sellers directly.

Handpicked Halloween

Find even more Halloween finds, visit my Handpicked Halloween Pinterest board.

Will you be celebrating Halloween? What's your favourite thing to do? Let us know in the comments below!

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.

Pinterest announcement - using hashtags for your Pins


Pinterest have just announced the introduction of hashtags to the platform. Read on for information about the new feature, and how to best use hashtags on your Pins.

Most Pinterest users are probably aware that hashtags have always been a no-no on the platform. They served no purpose on Pinterest, and users were advised against using them. Until now!

So what exactly has Pinterest announced? The following information is a direct quote, straight from Pinterest:

"When you add hashtags to the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. When you add hashtags to the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. To learn more about what hashtags are and how to add them to your Pins, visit this article.

When inserting a hashtag, we recommend you be specific and descriptive. Use words or phrases that describe the content in the Pin – we recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin. Depending on your Pin, consider using hashtags that are timely (e.g. #oscars, #backtoschool, #halloween) and/or hashtags for evergreen content that works well on Pinterest (e.g. #mealplanning, #hairgoals, #homedecor). This is to help make it easier to for users to filter and find relevant content they are interested in.

Hashtags are a new way to reach users interested in your content. When a user searches a hashtag the freshest pins with that hashtag will appear at the top of the feed. When a user searches the same phrase without the hashtag, it will pull up the original search results page.

Right now we won’t show any Promoted Pins in hashtag feeds, but adding hashtags to the organic instances of your Promoted content can help distribute your content in those feeds."

Below is a screenshot to illustrate how it works. In the process of pinning your image, start typing your hashtag with keywords, and a list of suggestions appears that you can choose to select from. It's just like Instagram in this sense. There are relatively few hashtagged pins so far, so why not be an early adopter?

Skeleton baby grow image from  Nappy Head .

Skeleton baby grow image from Nappy Head.

Are you a frequent Pinner? What are your thoughts on Pinterest's new capabilities? Let us know in the comments! Find me on Pinterest here.